AI is one of the hottest subjects around, and Discord is right at the forefront of this cutting edge technology.

Here's how AI companies are creating massively popular communities, and how any brand can capitalise on the power of artificial intelligence to give fans an unforgettable community experience no matter what the subject of the group.

Why is AI linked with Discord?

AI is closely linked with Discord in two ways. Firstly, this hugely popular platform for online communities hosts lots of groups dedicated to the subject of AI. It's even the exclusive home of headline-grabbing image generator Midjourney.

Secondly, there are an increasing number of amazing AI tools which can be integrated with Discord servers to improve the experience for members and streamline the admin for community owners.

Ultimately, Discord has become the home for AI for the same reason it's the perfect home for anyone and anything: on Discord you can enjoy AI with friends.

AI communities on Discord

The Midjourney server is the largest community on Discord, which has 20.3 million members using and discussing the AI image generation tool.

Logging into Discord is the exclusive way to use this much-talked-about AI tool for generating pictures (like the image at the top of this article).

Even if your brand has nothing to do with AI, there are vital great lessons to be learned from these popular communities.

How any brand can learn from AI-focused communities

In a recent article on Discord's place in the generative AI boom, Techcrunch explained how Discord provides a ready-made place for AI companies to reach people. Aside from Midjourney, another example is the server for AI video startup Viggle, which has exploded to over 4 million members in just over a year - without diverting the company's concentration from their core mission.

"We can focus on building the model as the back-end service," Viggle's founder Hang Chu told TechCrunch, "while Discord can utilize their infrastructure on the front end, and basically we can iterate faster."

Brands in any industry can learn from this and take advantage of Discord's platform. You don't need to figure out the technicalities of building an online platform when you can reach a ready-made audience through Discord.

So a music artist can focus on recording great music; a sports team can focus on giving their best on the field; a game development studio can focus on creating the best gaming experience. Any brand can focus on making a great product.

That leaves brands free to talk directly to their fans in a ready-made environment that's easy for both sides to use.

Discord also streamlines the process of scaling up a community. Growth is a good thing as new members join the community, and using this well-established platform means brands don't need to worry about the technical challenges of streaming and hosting everything from videos to voice calls. And they can take advantage of existing tools and proven strategies to ensure even the fastest-growing community remains a happy and healthy space for fans.

And for fans, Discord gives them an opportunity to play with AI with friends. Instead of sitting alone experimenting with an app, they can show off and discuss their creations in real time, learning from others and building their skills. This community aspect is at the heart of the Discord experience, no matter what the subject of the conversation.

How AI tools super-charge a Discord server

Get to grips with AI tools and you can create a more dynamic environment with cool new stuff happening all the time.

Bots are your secret weapon when running a Discord community. These automated tools maximise the experience for members while optimising the level of input invested by the community owner's team.

Artificial intelligence tools take these tools to the next level.

Automation and efficiency

AI can automate repetitive tasks such as welcoming new members, assigning roles, and managing events. AI tools can provide support to users by answering frequently asked questions and resolving common issues, reducing the workload on human moderators.

Moderation and security

AI can help maintain server rules by automatically filtering out offensive language, detecting spam and spambots, and managing user behaviour.

Member engagement

Trivia bots, music bots, and game bots can keep users engaged with custom-made fun stuff, while AI-powered recommendations can be personalised to members to suggest relevant content, channels, or activities based on their preferences and behaviour. AI-powered translation tools can help break language barriers between members from different geographies.

Data analysis and insights

When fans spend a long time on Discord, you can learn a lot from their behaviour. AI can help analyse user activity, engagement levels, feedback from users and even the sentiment of conversations. Data analytics are crucial for keeping in touch with the community, understanding the overall mood of the server and addressing any issues proactively.

Be part of the AI revolution

There are lots of ways you can harness the power of artificial intelligence in your community, whether or not the subject of the server is related to AI. Experienced and knowledgeable community management experts can guide you through this innovative technology, identifying opportunities that fit with your brand.

At Levellr we help clients like Fall Out Boy and Starbucks engage fans and loyal customers, driving tangible marketing and monetisation results from thriving Discord communities.

Contact Levellr today to find out how you can harness the latest technologies and use Discord as a foundation to get in on the AI revolution.