Everything you need to know about online community
You have questions about what an online community can do your brand. Luckily, we have answers.
Here at Levellr, we help clients like Fall Out Boy and Starbucks engage fans and loyal customers, turning happy and healthy Discord communities into tangible marketing and monetisation results. Along the way, we've collected a wealth of insight about how to build, manage and drive value from online community - and now we're going to share those learnings with you.
Here you'll find Levellr's insights, guides and how to articles gathered into handy sections, guiding you through the journey no matter what stage you're at:
- What does community do for your brand?
- Why Discord?
- How does Levellr work?
- Kickstart your community: Getting started with Discord
- Earn money: monetisation and revenue strategies
- Build your community: engagement strategies
- Understand your community: Insights and data analytics
- Promote your community: marketing and growth
- Empower your community: collaboration and user-generated content
- Protect your community: moderation, safeguarding and security
- Manage your community: Features and tools
- Who should start a community? Different sectors and niches
What does community do for your brand?
Is a Discord community worth it?
A Discord community taps directly into the most passionate fans, which is a huge opportunity for any brand.
Marketing teams have spent the past decade focused on user growth. Now they're thinking about the superfan.
Build unbreakable relationships with your users
These are the tools and stats that prove Discord is a must-have for smart brands.
Messaging: the secret ingredient to next level community engagement
Invite your fans into a messaging community to escape from the whim of the algorithms and supercharge engagement.
Starbucks case study: Why Discord is the perfect home for membership and loyalty programs
Brands like Starbucks are using Levellr's access control software to seamlessly turn Discord into a thriving home for their loyalty programs.
Why Discord?
Why Discord's exponential growth is a huge opportunity for any brand
Discord has over 150 million monthly active users and is only going to grow, making it the perfect place for brands to build lasting, value-driving communities.
Why Discord is better for hosting large communities than messaging apps like WhatsApp
Levellr's Head of Community gives insights on the advantages of using Discord for hosting large communities.
Discord server vs Telegram group: Which is right for you?
Discord and Telegram are perfect for connecting with your community. Let’s explore the pros and cons of these two massive apps to see which suits your brand and drives revenue.
Social media isn't social anymore
A renewed desire for community is leading a shift from social to messaging apps like Discord, WhatsApp and Telegram.
Why Levellr?
Levellr is gives you access to your community on your terms. But how does it work?
Kickstart your community: Getting started with Discord
Discord 101: Everything you need to know about the superfan app
From servers and channels to bots and boosts, this is your introduction to the popular messaging app where communities drive real results.
This is how the top 1% Discord servers achieve first week retention
The only guide you'll need to guarantee new members of your Discord community stick around.
Why you need community managers
When you work with Levellr, you tap into a wealth of expertise and experience to build, manage and grow your community of superfans.
11 rules to launch a buzzing messaging community on day one
It can be scary to launch a messaging community, but we‘ve done it before and we know the magic formula. Follow these 11 rules to make sure you launch a buzzing community on launch day.
Earn money: monetisation and revenue strategies
Beyond fan clubs: How communities drive music business impact
A Discord community isn't just a nice-to-have for an artist or brand. It's an untapped army of superfans driving real results, from organic marketing to cold-hard sales and streams.
How Discord helped Fall Out Boy drive $2m ticket sales in under 24 hours
Discord helps community owners drive millions in revenue, but most importantly rewarding core superfans in the process.
Monetise your Discord community: How tiers of revenue reach every fan
A Discord community is a great way to drive revenue. Here are some handy monetisation strategies that work for different types of fans.
Discord users are streaming over a billion tracks a year
Spotify and Discord are a great match. Let’s zoom in to see how artists and labels can access tangible insights into what their fans are listening to - and lead to even more streams!
How (and why) to turn your community into a fully-fledged business
How to turn your community from a nice to have into a sustainable and profitable business
Mo’ money, mo’ value: How the right revenue stream can add value to your community
The need to make money is real, and most content creators know that. So how do you do it?
6 effective ways to monetise your fan community
Check out our 6 recommendations on how creators and community leaders can build a revenue stream direct from their fans without relying on ads.
Top 5 ways to monetise your community (and no, we’re not counting advertising)
Monetising communities can be tricky. Here are five proven methods to get you thinking and unlock revenue.
Build your community: engagement strategies
How to engage your Discord community
These simple but effective engagement strategies encourage your community members to keep the conversation going.
Teaser campaigns: How to ignite buzz in your Discord community
Bands only need a fragment of a new song to drive their fans wild. Here's what your brand can learn about teaser campaigns that score maximum impact from manageable input.
Rewarding fans with XP: How levelling bots work
Smart brands gamify their community. Here's how XP bots are your secret weapon to driving continual, self-sustaining engagement.
Fan love equals sales surge: 3 proven tactics for fan-driven success
Follow these three strategies to encourage community engagement that drives real results, from organic marketing to increased conversion rates.
How Maisie Peters used Discord and Levellr to get her first No.1 album
Case study: A custom bot and a Good Witch Hunt were the magic ingredients for fan engagement.
Exploring Fred again..'s journey: bridging the gap from Discord to real life
Case study: From URL to IRL, Fred again.. shows how artists and brands bring the magic of their community into live events - and vice versa.
The best way to build community
Not The Top 20 Podcast: “We’ve found that paid messaging groups are the best way to build a community - and we’re here to share what we’ve learnt”
Fans connect emotionally with artists and brands when they vibe with their voice. Here's why speech flavour is key for brand engagement.
Understand your community: Insights and data analytics
Discord data and why it matters
These are the key data analytics insights you need to know to grow, engage and monetise your community of dedicated fans.
Why you need to find your most (and least) engaged community members
There are different kinds of fans in every Discord community. Here's how to identify your most engaged superfans - and reach the least engaged members.
The 4 types of people in your community
Any brand should learn from the success of the gaming sector - and the key is a little thing called Bartle's Taxonomy.
Promote your community: marketing and growth
How Discord is a crucial part of a multi-channel strategy
You don't need to drop social media to win with Discord. Drive huge value by combining your social and community tactics into a winning multi-channel marketing strategy.
How to maximise Discord server growth
Community experts share the most creative ways to get more people into your Discord server.
Euro 2024 and you: How to turn your Discord community into an unmissable destination
Capitalise on real-world events like the World Cup, Super Bowl and Oscars with these strategies that turn your Discord community into the unmissable destination for superfans.
How brands mobilise loyal fans into social #StreetArmies
As fanbases move away from social platforms and into messaging apps, creators are being given an opportunity to move with them and build #StreetArmies of their own…
The power of using Discord for live music events
Share the Live and get sticky communities in return! How creators and community managers are embracing the power of Using Discord for Live Music Events.
Fan interaction: why Patreon creators are setting up messaging communities
By setting up a messaging community for your Patreons, you can make fans happy without endless bonus content.
Empower your community: collaboration and user-generated content
Community-generated content: How today’s creators and brands access UGC
The future of user-generated content is community-generated content. Levellr are helping customers tap into 1500 pieces of CGC per month.
Re: Members - Ólafur Arnalds' OPIA and the power of creative community
The award-winning Icelandic producer shows how to use Discord to unite a creative community in perfect harmony.
Want to increase your podcast listeners? Put them at the heart of your content plan
The most effective strategy to increase podcast listeners is not by producing more content, but by following this simple but highly effective rule.
Protect your community: moderation, safeguarding and security
How to protect your Discord community and safeguard the value of superfans
Don’t let security fears stop your brand from gaining the tangible ROI of a Discord community. These tools and strategies will keep your community and your data safe.
From superfan to super mod: Why moderation matters
Moderation is crucial for online communities, and Levellr empowers mods to bring fans together and drive engagement in a healthy, happy community.
How to solve challenges in your community
Every community faces challenges. Here are some proven solutions to common problems brands face in online community management.
How to solve (and prevent) conflicts in communities
When conflict appears, these are the tools and techniques that will help keep your community happy and healthy.
Managing massive growth in a Discord community
Sudden exponential growth can be tricky, but follow these strategies to welcome and retain new members while dodging the pitfalls of rapid expansion.
How to use levelling and XP to keep your Discord community safe
Rewarding your Discord community while keeping them safe is a win-win when you use XP, bots and roles as a safeguarding measure.
Manage your community: Features and tools
Levellr's top 10 most used features
Your brand needs a community of superfans. But what tools make that easy and effective?
How AI boosts your Discord server activity
Here's what you can learn from Discord's AI boom, harnessing this cutting-edge innovation to supercharge the experience for brands and fans.
Who should start a community? Different sectors and niches
Teach your online course your way
Learn how to run an online course, keep things flexible, stay in control, and get paid.
How sports podcasters are using Levellr to create messaging communities
By setting up a messaging community, sports podcasters and YouTubers can create new revenue streams and deliver deeper fan engagement in the process
Learn more about Levellr
‘Those fans bring in more fans’: Levellr CEO Tom Gayner on why community is crucial
Levellr CEO Tom Gayner explains how Levellr helps artists and brands from Fall Out Boy to Starbucks step up from social media and create healthy and happy communities.
Levellr levels up with investment from Crush Ventures
“Levellr’s team deeply understands the power of harnessing fan communities, and their software solves a big pain point we’ve experienced firsthand trying to organize fans in messaging apps like Discord”, says the management group behind Green Day, Miley Cyrus, and many more leading artists.
Levellr and Sports Loft team up to mobilise armies of sporting superfans
Levellr and Sports Loft share the goal of mobilising passionate audiences of superfans. Here's why we're the perfect match.
Levellr's predictions for community in 2024
Get ready for the 'cozy web': Levellr CEO Tom Gayner brings you the crucial trends you need to know.
Levellr's community predictions for 2023
The team at Levellr share their community predictions for 2023